Ethiqual is an App that allows to raise awareness about ethical consumerism. In today's society, the majority of us as consumers are unaware of the 'BTS' action and production that goes into the products that we see on store shelves or online whilst making purchasing decisions. Some examples of unethical production include animal testing, abusing low-income workers from third world countries and manufacturing materials which may harm or pollute the environment whilst in production or in the future once it is disposed of.
Many consumers do not care or are unaware of these problems, whether it be intentional or unintentional, and in turn are playing their part in making the situation worse. The functionality of the app allows us as consumers to heighten our attentiveness of the products that are ethical or unethical.